Update in 1996 – Backrub. Before being called Google, its founders Larry Page and Sergey Brin called it BackRub, because the search engine relied on backlinks to estimate the importance of sites.
Google Search Engine 1997
Black Hat Techniques reigns 1998 – Black hat SEO is a practice against search engine guidelines, to get a ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks.
Google 1st Big Update 2003 – Google’s Florida Update started a strategy called the “filter test”, renewed interest in the website Scroogle (now defunct), and generally caused SEO practitioners to scramble to find out what happened.
2010 Google Caffeine Update – The Caffeine Update was so massive that Google provided months of what they called a “Developer Preview”. That is to say, there was so much at stake Google actually gave SEO professionals and developers early access to it so we could report any issues we found. And on June 8 of 2010, it finally rolled out.
2011 Panda Update 1.0 – The stated purpose of the Google Panda algorithm update was to reward high-quality websites and diminish the presence of low-quality websites in Google’s organic search engine results.
2012 Panda & Penguin Update – Penguin and Panda Update History. … The Panda update is a filter that is designed to penalize “thin” or poor content from ranking well. Whereas Penguin is a filter that is designed to penalize websites that have bad link building techniques and keyword stuffing.
2013 Hummingbird Update – Hummingbird is the codename given to a significant algorithm change in Google Search in 2013. Its name was derived from the speed and accuracy of the hummingbird. The change was announced on September 26, 2013, having already been in use for a month.
2014 Pigeon Update – The update is aimed to increase the ranking of local listing in a search. The changes will also affect the search results shown in Google Maps along with the regular Google search results.
2015 Mobile-Friendly Update – On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results. The change is so significant that the date it happened is being referred to by a variety of names.
2016 Rankbrain Update – RankBrain is a component of Google’s core algorithm that uses machine learning (the ability of machines to teach themselves from data inputs) to determine the most relevant results to search engine queries. … The machine learning aspect of RankBrain is what sets it apart from other updates.
2017 Fred Update – Fred isn’t really an algorithm. Fred isn’t even one set of processes.
“Fred” is a catchall name for any quality-related algorithm(s) update(s) related to site quality that Google does not otherwise identify.
2018 E-A-T Update – The Google E-A-T algorithm update is part of a long line of major changes to how Google ranks websites. While they introduce smaller changes several times a day, it’s the major updates that really impact the lives of website owners. This time is no exception.
2019 Bert Update – “Bert is a natural language processing pre-training approach that can be used on a large body of the text. It handles tasks such as entity recognition, part of speech tagging, and question-answering among other natural language processes. Bert helps Google understand natural language text from the Web.
Digital marketing is the right field to be in right now. However, it is an ever-changing field. You need to keep yourself updated with the different trends. The applications and search engines are improving themselves every single day. Hence, understanding the updates and working your way through them is a good idea.
Now, if you are in to search engine marketing and SEO, you might have heard about Google penalties. Every marketer gets penalized by Google at some point of time. Hence, it is wise to be updated with its algorithms. A lot of websites are penalized by Google during algorithmic updates and even tiny manual actions. An average marketer even fails to notice the tiny manual actions Google takes. Sometimes Google webmaster also fails to notice that.
Research says that only 5% of the websites submit a reconsideration request to Google. They do this to recover their rankings.
What is Google Penalty?:
A Google penalty is a punishment that is enforced by Google on websites that fail to follow the marketing guidelines given by Google. The penalty comes as a result of updating the algorithm. It can also come as a manual review which says that the website is a black hat using SEO tactics.
Any online business works on traffic. You mostly get traffic from search engines and thus, it is important to keep yourself informed about these new rules.
You can keep yourself updated for the penalties. Apart from that, there is Google Panda.
What is Google Panda?:
Google Panda is an updated algorithm from Google. This was done to reward high performing websites. At the same time, it was done to eliminate low-quality websites. It was known as Farmer when it was introduced in 2011.
There are certain triggers for Google panda and they are:
Pages that do not have a lot of content are considered as a trigger for the algorithm. Set of pages that contain only 3 to 4 lines will never appear in the SERP results.
Duplicate content is the biggest trigger for Google panda. There are a lot of chances for your website to get the penalty. Duplicate content is something that appears on the internet on more than one web page. Copied content can be an issue with your own website as well. For example, if you have identical content on two pages of your website. It can also be a trigger for Google panda.
A website having a large number of low-quality pages is a big trigger for Google Panda. This happens when a website wants to rank on each possible search term in the search engine. However, if the website lacks good quality content and value then it is of no use to the customers. Hence, this may be detected by the Google Panda algorithm.
Webpages that provide no value to the readers are considered as pages with low-quality content. They lack in-depth information and they might have a higher bounce rate too.
Lack of Authority:
Content which is produced by sources that are not verified is considered to be a trigger. This means that websites who are avoiding penalties should work to be recognized as authorities in their fields. The user should feel safe and comfortable to even purchase from that site.
Low-Quality User Generated Content:
An example of that would be a blog that publishes guest posts of poor quality with shorter content. Also, if it has spelling and grammar errors then it will be a trigger too.
High Ad To Content Ratio:
If a particular website just has ads and lesser content, then it will surely be penalized by Google.
Affiliate Links With Low-Quality Content:
If the content is poor and is surrounded by affiliate links, then also Google will penalize the website
Content Mismatched Based On The Search Query:
Pages that appear in the search feed and promise to deliver content based on the search query but then fail to do are the ones that are great triggers. For example, pages that appear when someone is searching for coupons of spa. However, once opened, they just have a bunch of advertisements.
Website Blocked By Users:
Websites that are blocked by human users in search engines or Chrome browser extension will indicate Google to be of low quality. Hence, it will act as a trigger for Google Panda.
How Can You Know If You Have Hit By Google Panda?:
You will come to know if you are hit by Google Panda. It will actually lower your rankings in the SERP page. Also, you will see a sudden drop in your organic search traffic. Although, it is important to understand that there are various things that can actually affect your ranking. There can be a new competitor in your niche. The competitor might have outranked you because of exceptional work. You should also check your Google search console for any manual penalties. If your business is season oriented, then you might experience seasonal dips as well.
There can also be a Google update. When you see an unknown name in your search console, then you should read about that update to make sure that you are following all the Google requirements.
You might have noticed that Google gives a lot of importance to the content on your website. You will really have to work on that. Although, you must understand that if your website is hit by Google Panda, then you must immediately do the necessary changes. However, they can be confusing to do if you are not aware of the methods and hacks.
Hence, these are all strategic things and it is important to learn about them. These will keep you up in your SEO game. There are a lot of different courses available for SEO and SEM. However, only a few of them include detailed Google penalties with Google Panda.
If you are struggling with ranking in organic search feed on Google, then this is the right course for you. Ranking in organic search feed is really important for websites. A lot of genuine traffic can come from that source. Performing online SEO and offline SEO will surely help. However, understanding the penalties and algorithms will help you get faster results.
Most of the time it so happens that you will never find your link in Google. This is because it is penalized by Google. There are various other factors as well. You can surely read about them in different blogs but, learning from an expert will surely clear it for you in a much better way.
Not many institutes in India teach about these penalties and algorithms. There is just a small part covered in most SEO courses as well. However, if you want to learn about these things, then you must enroll yourself in Brandveda’s Google panda penalty course.
For the uninitiated, Brandveda is a leading institute that teaches various courses related Digital Marketing. They even won the Times Award for the best institute in Digital Marketing in Ahmedabad. They offer classroom training in Ahmedabad. Apart from that, they offer a variety of courses online. The head trainer has an experience of 17+ years. Hence, there is a lot that you can learn from him.
Google Panda and Penalty Course:
Brandveda has invested a lot of time and energy in understanding the SEO. They have invested a lot of money in different campaigns to understand what really works and what does not. Hence, you will get to learn some of the Ninja techniques of SEO. These techniques will quickly help you understand the problem with the Google crawlers.
What You Will Learn?:
You will learn the basics of Google Penalty. It is important to understand what is the penalty for and how your website will exactly get penalized. The institute covers some templates so that you can understand how a penalty audit is exactly performed. Apart from that, the course covers the modules on buying links, fixing external broken links, duplicate content and much more.
The course also covers separate modules on the speed test, toxic links, ranking keywords, page errors, manual penalties and how to improve all the errors.
It is important to note that this is an online course only. This Google panda and penalty course are suitable for sales and business professionals, brand managers, media planners, advertising and marketing professionals, digital marketing professionals, entrepreneurs, web strategists, product managers, students, and business owners.
It is really necessary to read about Google panda and it penalties. However, it is wise to take up a course and understand the whole thing from an expert. It will surely give you a clear idea and you can up your SEO game. Learning from an expert who has tried various methods and tested will save you a lot of time, energy and money.
We believe in shaping individuals for their promising digital careers. Brandveda presents to you top-notch digital experiences. Our courses are created with exclusive experience of 15+ years combined with concrete practical experience. We offer life-changing mentorship opportunities and 100% job placement assistance to all our notable learners. Freelancers, startups, and small businesses get the golden chance to digitalize their brand and business to grab higher revenue opportunities.