What is automation in Google Ads? Brandveda Talkshow With Rishi Gautam

Rishi Gautam PPC expert

In Google ads automation, Google will help in optimizing your campaign. By making use of automation and machine learning, Google can predict about the various search queries which prove to be relevant to your products and exhibit your ad in accordance to the search results on YouTube, Gmail or display network. One has to set a particular marketing objective for it.

Things that come out our mind regarding automation

The thing which comes to our mind about automation is setting all your mundane tasks to automation. There is no point in wasting time on the things that the system can do. For example, why one needs to work on social media posts when you can schedule them. Automation helps one get better in what you are doing. Automation is all about automating your everyday tasks and ensure that everything goes into the system. There are a lot of tools available with which one can automate his tasks. There are useful tools such as Hootsuite, Buffer etc. There are a lot of latest tools which one can utilize and Google Adwords training institute will make you aware of all of them. There are tools which are capable to schedule on Instagram. Automation has got a lot of verticals and is getting very dominant nowadays.

How much has marketing automation replaced marketers?

Some people have the notion that automation may take away their jobs. But this is not the fact. People do mundane tasks daily so they need to be creative and strategic. Marketing automation makes you better and it doesn’t take away your job. It is pivotal to be aware of the data it provides and work on that data. People perceive that marketing automation may replace their jobs but this is not true.

If one wants to work in marketing automation, you have to be skilled. There can be many issues if one is unskilled in it. Marketing automation starts with understanding your product. You have to take some steps to make your product better.

Tips for new startups wanting to start with automation

One has to understand which tasks consume time and how you can automate them. For example, a digital marketer is taking hours to post content online. Instead of spending two or three hours on scheduling things, he can do it in one hour. People have to identify their problems and solve them with the tools which can help them. People have to know how they can simplify their day to day tasks. You have to put in a lot of efforts while identifying. You have to note down your key challenges and identify the obstacles to it and work towards them. At the end of the day, it is productivity matters.

Should small businesses use automation?

If we consider automation for small businesses, it is costly. The best time for the businesses to use automation is when they make a good amount of revenue and their tasks are going to generate more revenue. Then is the time to make use of automation. They have to identify a threshold which their team spends on automation. So their team can find a way to generate money through it. If a small business is spending some time in reporting for instance when they have clients and they want to send manual reports to them.

If you have 10 or 20 clients it will be feasible for you but as it increases to 100 or 150, then it becomes a tedious job. So the need arises to automate them. You can automate them with the help of Google data studio, SuperMatrix, etc. Many tools are available nowadays. You have to automate them and this makes more sense to the end-user who needs it. These tools offer a lot of simplicity and you have to configure them properly. It can save a great deal of time.

Role automation plays in optimizing Google Ads campaign

Once you understand how the campaign or your dashboard works, you can start identifying the problem and work with scripts. Scripts are pivotal because they help you automate many tasks which you think are not possible to do. For example, you want your keywords to pause. Once they fall below three, you can create a script. If you want to start with Google ads, you may start familiarizing with the scripts, identify their problems and start working on them. Once you get familiar with the basics of the scripts, you can combine multiple scripts. For instance, we all know that shopping campaigns are doing wonders nowadays. You can create scripts wherein you automate shopping campaigns in a way that your product gets more leverage than the products which are not selling so good. You have to implement those kinds of scripts.

You need to learn about them and be knowledgeable of them. After that, you can choose tool automation. There are several automation tools like SEMRush, optimizer, etc. One can know about the companies which have visited your paid campaign. In this way, you get more data for your campaigns. Google ads offer a lot of automation scripts. You don’t need to integrate software into it. Google ads prove to be very helpful. Interestingly, Google promotes a lot of scripts and they have a repository of its own. Google educates people about how to use the scripts. Google implement the scripts on their dashboard and then teaches you.

Campaigns with small budgets have to utilize the scripts and the automation features which Google ads provide have got algorithms which can be used. If there is a big campaign budget, you need to have a smart automation tool like Acquisio but one should be aware of how to use it. With a smart automation tool, comes your intelligence about how to use it properly. Some automation tools may have some limitation up to a level but they are very good in automizing a task that you might mess up.

The disadvantage of using automation

One loophole of using the automation tool is that it may go up to an ad group level. They don’t reach the keyword level. For example, you have multiple ad groups in your campaign. They will analyze the performance of the ad group and not the keyword. It is very important that the tool gives you the information and then you need to dissect it. Then you work on the keyword level. There might be chances that one ad group might have 7 or 8 keywords and just two will be performing and the rest of them will not be showing any performance. So that means that those are not good keywords. You must work in association with automation. Remarketing is very essential when it comes to Google ads. If one is not reaching his users then he is missing on a lot of grey areas which can give you a lot of revenue.

Importance of Remarketing

Remarketing is important so that you get the attention of your user. Remarketing is affordable in comparison to other Google ad campaigns like shopping. It gives you an edge over others when it is about generating more revenue. One can do dynamic remarketing where you can show your users that they have visited a product and then exhibit them the product again in the same way as Amazon does it. The biggest thing that one can do in remarketing is influencing the decision-making process. For a user to decide about remarketing, it can be done at a very high level. It’s all about converting your audience and then leveraging them further. Even if you sell something, it is vital to upsell it. If someone purchases an iPhone, then you can make them aware of an iPod.

Remarketing helps you to get into the ecosystem and that is the most important thing about remarketing. Remarketing is about branding and building the trust factor. One of the ways to do remarketing is by Google ads but it is not just limited to Google ads. One can re-target the Facebook audience and Google ads. You can target your Google ad audience on Facebook. Most of the businesses are pumping money into Facebook ads. That is why the companies are monetizing.

Retargeting Facebook Audience through Google Ads?

When we invest a lot of money into Facebook and Google ads, we need to be wary of two things. Facebook possesses your data and Google has your search queries. When you want to combine both of them, you generate an audience who visit your page with a specific parameter. For instance, you target Google ad audience into Facebook. For instance, if someone comes to your website from Google, he or she might search you on Google ads. If that person clicks your ads while searching, then GCLID (Google Click Identifier) parameter will be attached to it. 

Whenever it lands on your website, you implement a Facebook pixel and record every audience who arrives through GCLID. That is how you target your Google ad audience into Facebook. The biggest advantage we have with Google ads is that Google Analytics tracks everything. It can track your social audience and export that into Google ads. That is how we combine two platforms.

More and more people are moving from Facebook ads to Snapchat ads. A lot of users use Snapchat as a platform and also Tik Tok ads. The exposure which the Tik Tok ads provide is mind-boggling. You can make your marketing strategy more meaningful if you combine Tik Tok ads with Snapchat ads.

Do Snapchat and Tik Tok ads have the power of retargeting?

Snapchat offers retargeting in their platform but you can have parameters in this. The biggest advantage of Google is that it has Google Analytics. Google Analytics understands Snapchat very well. One can create a Snapchat audience on Google Analytics.  

Challenges of remarketing

If one doesn’t strategize properly, then it is a cause of great concern. Many a times remarketing goes haywire when you don’t have a proper remarketing strategy in place. For instance, if someone has visited your mobile store, you don’t need to show them a TV and that is a huge challenge. One more concern is that people are not able to identify where to make audiences. It is pivotal to take all the channels which come to your site and then remarket them. The most vital part is communication. Sometimes people target their audience but they are not able to send the right message. Remarketing is entirely a complete campaign which one needs to focus on. It is significant to focus on the type of message that you are giving. If you remarket a particular user, they might be able to see that offer and this, in turn, influences the decision making. This is how you strategize your business and see that remarketing works to your benefit.

Funnels do help in remarketing

Funnels help a lot and it depends on the business you are operating and what type of funnels you require. One has to be aware of the remarketing strategy to utilize. Funnels help to make you understand the user’s behaviour and this is significant for a remarketing strategy.

Not having enough traffic? – The biggest challenge in remarketing

If one doesn’t have much traffic, then he should use display campaigns and create audiences. The reason for this is that display campaigns are highly affordable. You have to create an audience by your niche. You have to drive the audiences and then remarket them. In this way, you get more audiences. You can create market audiences through Google Ads.

Tools used for retargeting

Semantic is a tool which offers a lot of custom marketing options. One needs to harness such platforms as they are very powerful.

YouTube For Retargeting purposes

In YouTube, there is a large audience, for example, two billion users per day. If you launch a campaign which shows a lot of positive side about your video and then you remarket it on YouTube, it will have remarkable effects on your remarketing strategy and your overall sales. Customers are bound to visit YouTube as it is the second largest search engine. Youtube offers great marketing strategies. One can market on YouTube for many days. In Youtube, you can also define channels. For instance, if your user is tech-savvy and is interested in mobile and technology, then he or she might visit MKBHD. It has the best quality tech videos in the world. One can place his ads on MKBHD and this ultimately helps in retargeting and reaching to your users.

Promoting or engagement with Applications

Apps have their advantages as they provide a lot of information. For instance, iPhone users will be more inclined to get photos from it but a one plus 6 razors might need it for gaming purposes. Now you know how to differentiate. When you push your remarketing ads on those apps, you will have the power.


One has to be intelligent and smart enough to understand automation. Automation is always there to help you. Don’t waste time on keyword quality and keyword ranking. Just start automating it. The best aspect is to automize everything.

An Interview with Automation in Google Ads Mr. Rishi Gautam was tremendously worthy.

What amazing insight they have shared related to Automation in Google Ads which we guess we all must know and implement for your business.

To reach them, click the links below…

YouTube – https://www.youtube.com/watch?v=MBQvMPjVuK0

10 Digital Marketing Webinars To Watch For Polishing Your Skills

A lucrative option Digital Marketing is a wonderful industry. There are a lot of ways through which once can earn some
money. You can be a digital marketing manager or a social media manager. You can even be an influencer in some niches and collaborate with brands to earn money. Apart from that, you can become a blogger as well.

Digital marketing also gives an opportunity to small business owners to increase their reach by selling products to different customers. It is a very lucrative industry. A lot of people have become millionaires by just using Digital Marketing in the right way. If you want to make it big in this industry, then you will just need some skills with a little bit of experience.


The amazing part about digital marketing is that a lot of courses are available online and offline as well. You can learn different concepts by enrolling in such courses. There is a lot of free information available on this subject as well. You can find various YouTube videos, blog posts, and even webinars. Webinars are the trending and happening element of the millennial world. A lot of people are benefitting from hosting and attending webinars. You will learn new things and, most of the webinars are also interactive sessions with the hosts where you can ask your doubts and questions. If you are a newbie in digital marketing and want to browse over some relevant information, then check some of the webinars in this blog post. They are relevant and helpful.
Best Digital Marketing Webinars to check-in 2020.

1. SEMrush:

SEMrush is a wonderful tool that helps in creating various profitable digital marketing strategies. It is used by some big marketers like Neil Patel. They offer lucrative software with informative webinars. Their high-quality webinars will surely turn you into a marketing ninja.They make webinars on different topics like SEO, e-commerce marketing, social media marketing, and various others. They have a complete library on their website and you can check upcoming and past webinars there.

You can check their informative webinar on content marketing and its analytics here:

The good part about SEMrush is that it always records its webinars and thus, even if you do not attend it live, you can always go back and check it. You can really brush up on your digital marketing skills for free with this tool. Watch their webinars here:


2. Catalyst Digital:

It is a digital marketing agency that makes different webinars on various topics. They help brands with their digital marketing needs and thus, have some relevant experience in the field. They get some experienced speakers on their panel for different webinars. They make webinars on different topics like search engine marketing, Amazon marketing, digital marketing for various businesses, and others. You can surely attend their webinars and understand the workings of the industry with this one.

You can check their wonderful webinar on Pinterest and its key pointers here: https://bit.ly/2QrR7j0

They have new webinars coming every week. The good part is that you can even check their past recordings too. Watch all their webinars here: https://bit.ly/2QAbyu2

3. Search Engine Journal:

If you are looking to become an SEO manager, then you need to refer to the Search Engine Journal. They usually publish about the trending news of the industry. Apart from that, they regularly create articles on SEO and give insights about how to get the most out of your SEO efforts. With articles, they also create a lot of webinars. If you are someone who gets bored reading, then you can always check their webinars. They make digital marketing webinars on topics like building backlinks, getting more traffic, gaining authority, and improving your skills with on-page SEO. You can check their webinar on 5 PPC Trends in 2020 here: https://bit.ly/2F1WZdu

Although, one thing to note is that, they convert their past webinars into a blog posts. They do not have any recordings. You can always check their upcoming webinars and enrol in them if you like to watch video content only. Check all their webinars here: https://bit.ly/2tiY4eb

4. Brandveda:

Branded is a wonderful digital marketing institute. They teach about all the streams that fall under digital marketing. The institute is run by industry leaders like Mr.Saurabh Pandey and Mr.Sandip Trivedi. They host a lot of webinars themselves. Learning from them will surely work as an advantage for you.


They write a lot of blog posts on different topics. Apart from that, they make webinars on topics like content marketing, social media marketing, and niche-oriented industry marketing. They provide online and classroom training as well. You can check their webinar on Facebook here: https://bit.ly/358ykPd

It is important to note that they do not have recordings of their webinars on the website. They do have a brief of the webinar given. Although, you can keep an eye on the upcoming webinars and enrol yourself in them. Check their webinar updates here: https://bit.ly/2Qp1VhG

5. Content Marketing Institute:

This particular institute has a big name in the industry. They are the pioneers of the content marketing industry. This is one reason because of which famous internet marketers contribute to their website regularly. They also write a lot of different articles on content and they are really helpful. If you want to make a career as a content marketer, then you must read their blog posts regularly as you will learn something new every time. Apart from that, they host a lot of webinars as well. They do not have any recordings of their webinars. Neither have they converted their webinars into blog posts. You will just have to keep a watch on their upcoming events and register yourself for the alive session. Check their upcoming webinars here: https://bit.ly/39oy5CY

6. Vertical Measures:

Vertical Measures is again a digital marketing agency that provides services on paid advertising, content marketing, and search engine optimisation. They have been working in the industry for quite some time now. Thus, their webinars are practical and you can use the information for your benefit. They have a library of webinars that focus on driving maximum leads and converting those leads into profits. Their webinars are profitable to a business owner as well. Check their webinar on Uncovering the most effective content marketing strategy for higher-here: https://bit.ly/2Qvd2pv

They have recordings of their past webinars. Thus, it becomes easy to check them out. You can also check their blog posts as they are very informational. Check their webinar library here: https://bit.ly/2rJmKMM

7. Marketing Week:

It is a wonderful online platform that offers news, jobs, and insights into the marketing industry. It has a lot of content in one place. You can even check the best brands and about their advertising solutions here. It gives you insights into both traditional marketing and digital marketing. They also host various webinars from industry, experts. Sometimes the best of brands also get onboard with them. Hence, they share a lot of knowledge for people who want to learn and understand the different trends of the industry.

Check their webinar on what connected consumers expect from a brand today here: https://bit.ly/2tj0vxl

All the recordings of the webinars are available on demand. There are webinars on a lot of different topics and thus, you must browse the library to find one in your niche. Check their webinar library here: https://bit.ly/39nCxBD

8. Criteo

This is a digital marketing agency that provides lucrative marketing solutions and strategies. They have also curated different products for the same. They conduct a lot of webinars and write different blog posts on the trending topics of the industry.

They have a special series running under webinars. It is known as, “Conversations in Commerce”. It is specially developed to educate budding brands, retailers, and marketers. You can surely learn a lot of things from here.

Check their webinar on, why your loyal customers leave and how to fix that here: https://bit.ly/37lILAc

You will have to register for the webinars and then you will be able to view the recordings too. They have two-three parts on a single topic. Hence, they are hosting webinars that have information in detail.

Check their complete webinar library here: https://bit.ly/2MHFpQd

9. Adweek

It is not a regular online blog. In fact, it is a famous trade publication. It was first published back in 1978. This online publication is read by industry leaders as it has a lot of relevant information. They only talk about marketing. Thus, you can get a lot of industry insights here. They write a lot of content on advertising, email marketing, and even content marketing. Apart from that, they do regular webinars on topics like B2B marketing, content marketing, and email marketing.

Check their webinar on social analytics that powers brand building here: https://bit.ly/2thuK8c

You can tune in to any of Adweek’s webinars and learn a lot of new things. If you want to master a particular skill or become the jack of all trades, browsing through their webinars is a good place, to begin with. Check their complete library here: https://bit.ly/2MCsfDV

10. Marketo

Marketo is a software platform that makes it a leader in the internet marketing industry. They are known for their leadership in content marketing. If you are looking to become a successful content marketer, then you must surely visit their webinars.

They make webinars on topics like email marketing, marketing automation with customer support and engagement. They have a recording of all their past webinars available on their archive pages. Check their webinar on secrets to creating killer emails here: https://bit.ly/2sl121X.

They have been hosting webinars for a very long time now. Hence, they have a lot of webinars created on various topics. Check their webinar library here: https://bit.ly/2ZzaUBe

Why watch webinars?

A lot of people prefer watching a video over reading an article. This is the reason why video content has literally taken a front seat in the digital marketing industry. Also, when you are learning a new skill, video content proves to be more interactive and catches your attention for a longer period of time.

Hence, a lot of companies have started creating webinars. Webinars usually offer a visual learning experience from the comfort of your home. A lot of experts share their knowledge on different things and typically take you to the process of doing certain things in a particular niche. Hence, visual learning will help you understand and grasp the concepts in a better way.


What is a webinar and how does it work?

For the uninitiated, a webinar is a seminar that is conducted over the internet. It is almost like Facebook live. However, it has more educational content in it as compared to Facebook live. The good thing about a webinar is that you can ask questions there just like a regular seminar. All the webinars will require you to register through email. Then, you have to show up live during the
webinar. You will generally get an email from the host before the webinar begins.

Why attend webinars?

Webinars are a wonderful way to learn new things. Apart from that, if you turn up live for a webinar, then you can even ask questions to your host. You can always read articles but, seeing someone do it visually will have a better impact on your brain.

The other amazing part about these webinars is that they are completely free. Also, digital marketing is a very vast topic and thus, you have a lot of categories to browse under that. As a newbie or student, you can attend all the digital marketing webinars. However, once you are sure of your niche, you can always opt for specific webinars.


Digital marketing webinars are a great way to learn new things. You will have to read and polish your skills in digital marketing regularly. Also, there are new industry updates almost every single day. If you want to become a successful digital marketer, then you must be aware of those.