Are you curious about how digital marketing has affected the modern business world? You’ve come to the right place to know everything about it!
What is Digital Marketing?
Digital Marketing is a type of marketing that uses technologies and online platforms to connect with there customers and clients. It can be compared to traditional methods, which include direct emailing, magazine ads, using billboards, etc., to new digital technologies that are through online videos, social media platforms, paid Google ads, etc. By using digital marketing strategies, you can interact with clients, give them a great customer experience, and even bring a lot of business through it.
Why learn Digital Marketing?
I can’t deny the fact that every type of marketing brings you business, but in today’s digital world, it is essential to maintain a balance and make your business modern, too, by going digital. It has become necessary to boost your marketing efforts.
Marketing helps to build good relations among clients and the products that you are offering. It can be a way through which consumers get to know about you and your products/services. And if you’re able to reach the right audience, you’ll be easily able to achieve your goal and build a big brand. You can also expect to be a part of top companies offering high-paying jobs.
By choosing the right digital marketing course and learning the latest tools and strategies, you can build a good business and efficiently promote it. It can help you know about the right audience, achieve the targeted organic traffic, and grow your business. The following section will explain the benefits of doing the course.
Benefits of Digital Marketing course
To increase knowledge and skills: Digital marketing can expand your knowledge in various aspects such as content creation, search engine optimization, analyzing data, coming across different software and tools, etc.
Career opportunities: It is a highly demanding field that offers high-paying jobs. It can offer various job roles, such as SEO specialist, social media manager, content writer, digital marketing manager, etc.
Affordability: It is way more accessible and cheaper than some other courses and even traditional methods where we need to buy radio, television, etc.
Connectivity: It is a very good opportunity to connect with industry professionals and build a network that can lead to valuable connections and further job opportunities.
Overview of Digital Marketing Education in India
Digital marketing in India has evolved, reflecting the importance of digital mindset and skills in this modern world. Various institutes have opened that offer professionalized courses and degree programs offline and online and provide certificates as well. Institutes like Brandveda, Udemy, HubSpot, etc., provide specialized training and certification.
To provide real-world experience, they offer practical projects, internships, and case studies to help students apply their theoretical knowledge to actual scenarios. Digital marketing education in India has enhanced a lot by adapting to the latest trends and technologies, such as the use of AI, automation, coming up on social media platforms, etc.
As online courses are easily available, digital marketing education is very accessible all over the country, including in remote areas. It is a great opportunity not only for the young generation but for any age group, be it housewives or less educated people—anyone can do it!
Digital Marketing professions
- Digital Marketing Manager
- SEO professionalist
- Content writer
- Content maker
- Web designer
- Social media marketing experts
- Conversion rate optimizer
- Digital marketing specialist
- Seo executives
- Email marketing specialist
Top Digital Marketing Professionals in India
- Sorav Jain
- Prateek Shah
- Deepak Kanakaraju
- Pradeep Chopra
- Jitendra Vaswani
- Himanshu Arora
- Anoop Mishra
- Kunal Choudhary
- Mridul Kabra
- Ananthanarayanan V
Best Digital Marketing Course in India
1. Brandveda
Brandveda, a digital marketing institute in Ahmedabad, is a renowned institution providing certified courses and job opportunities. With more than 18 years of experience, it offers digital marketing education that combines theoretical knowledge with practical implications.
With over 6000+ students placed successfully, it is preparing them for extensive learning and dynamic career opportunities in this field.
What brandveda offers?
- It includes in-depth training in SEO, social media, and Google ads, as well as developing skill sets by working with them on live projects and case studies.
- They provide students with 15+ certificates, enhancing their credentials.
- They offer offline and online classes, making it easier for students living all over the country.
- They make them practical tools like SEMrush, Screaming Frog, Scale Nut, Google Analytics, and many more.
- Additional training in Job Interviews with Technical and Soft Skill Training for Job Seekers
- Receive a 360-degree Knowledge of Internet Marketing Strategy and Optimization.
- 100% Job Placement Assistance
Course Structure
- Digital Marketing Introduction
- E-Commerce Marketing
- Search Engine Marketing
- Data Analytics & Measurement
- Brand Building through Digital Marketing
- Search Engine Optimization
- Social Media Marketing
- Email Marketing & Automation
- Funnel Building & Automation
- web analytics
Course Faculty
Saurabh Pandey, with over 15 years of industry experience, is one of the finest gurus in the digital marketing sector.
Course Fees - 60,000/-
Contact Details
- Phone Number: 7069905879 / 89801177812
- Website: www.brandveda.in
- Email: inquiry.brandveda@gmail.com
- Address: 406 SKD Surya Icon 132 Feet Ring Road, AEC Cross Road, Opp. Torrent Power, Nr. Naranpura, Ahmedabad, Gujarat 380012.
Google rating: 4.9
2. Digital Vidya
Digital Vidya, Asia’s leading Professional Training Company, was established in 2009. Its impactful training program is spread across 55+ countries. They have a lot of reputed clients and work with big companies like Google, eBay, Nokia, Reliance, and many more. Additionally, digital Vidya is the official training partner of Google & Facebook India.
What does Digital Vidya offer?
- SEO course
- Email Marketing course
- Certified Digital Marketing Master( CDMM) course
- Inbound marketing course
- Web analytics course
- Social media marketing course
- Search engine marketing course
Success stories
Digital Vidya has come across a lot of media presence, like reflecting in YourStory, The Economic Times, Business Standards, etc. It has empowered over 1,20,000 professionals and commits to implementing theoretical knowledge into the practical world with hands-on training and case studies. It has become a trusted choice for professionals to work with them to advance their careers in Digital Marketing.
Core Faculty
They have a team with 12+ years of experience in this industry. Some of them are Arti Chothani, Ashish Chopra, Shweta Dhadiwal, Raj Singh, and others.
Contact Details
- Phone Number: +91-80100-33033
- Website: Digitalvidya.com
- Email: info@digitalvidya.com
- Address: C-7/6, Mianwali Nagar, Rohtak Road, New Delhi-110087
3. W3 Marketing School
W3 Marketing School is a leading digital marketing institute in Ahmedabad with over 8 years of experience. They have trained over 20,000 students and boast a remarkable 98.2% successful placement rate. Their advanced digital marketing course covers essential topics, from SEO and PPC to social media marketing and lead generation.
To ensure quality education, they limit each batch to 10 students and provide training on 50+ premium tools. Awarded by Silicon India and Prime Insights, W3 Marketing School is committed to fostering talent and preparing students for a thriving career in digital marketing.
What W3 Marketing School Offers?
- 100% Guaranteed Placement Assistance
- In-House Certifications
- Google Digital Marketing Certificate
- Case Studies and Real-Time Ventures
- Agency-Based Learning
Course Offerings
- Advanced Digital Marketing Course - A comprehensive all-in-one course
- Advanced SEO Course
- Social Media Course
- Google Ads
- Facebook Ads
- AI-Powered Digital Marketing
- Digital Design
- Email Marketing
- Affiliate Marketing
- E-Commerce Marketing
- Boot Camp
Contact Details
- Mobile number: +919898794616
- Email: learn@w3marketingschool.com
- Website: https://w3marketingschool.com/
- Address: D-913, Titanium City Center Nr. Sachin Tower, 100 Feet Anand Nagar Rd Prahladnagar, Jodhpur, Satellite, Ahmedabad, Gujarat 380051
4. Indian Institute of Digital Education (IIDE)
IIDE was founded by Mr. Karan Shah in 2016. Since then, it has been offering the best training and programs to students. It is one of the best institutes for digital marketing courses in the country. It is one of the most trusted and renowned institutes because of the innovative and diverse ideas it uses in teaching. It has also been awarded “India’s best digital marketing institute” and has outstanding placement records.
What does IIDE offer?
- 1-on-1 Mentoring Sessions
- 20+ Industry Tools Mastery
- 1-on-1 Mentoring Sessions
- 20+Industry Tools Mastery
- 70+ Hours of Live Class
- 40+ Hours of Videos
- 0% EMI option available
Course Structure
- Google AdWords
- Search engine optimization
- Digital Marketing
- Website Planning & E-commerce Development
- Specializations
- Media Management & Automation
Course Faculty
They are among the top digital marketing trainers in India, and they have extensive experience and skills. Some of their top trainers are Chirag Parmar, Akshay Gurnani, Karan Shah, Arpit Jain, Daksh Janeja, and a few others.
Contact Details
- Phone Number:+91 96199 58615
- Website: www.iide.co
- Email: admissions@iide.co
- Address: IIDE Campus,1st Floor, AndheriGirls’ Education Society, S. V. Road, Opp. Bank of Baroda, Near GK Gokhale Bridge, Andheri West, Mumbai – 400058
5. Simplilearn
Simplilearn is one of the leading platforms that provides specialized courses in digital marketing and a few other courses. Its most popular Digital Marketing courses are offered through Meta and Purdue University. The platform has a very flexible and accessible curriculum and a high placement rate due to its extensive use of practical approaches and live projects.
What does Simplilearn offer?
- Free online courses
- Articles and tutorials
- Industry projects
- Industry recognized certificates
- AI and machine learning
- Software development
- Product and design
- Its service and Architecture
- Quality management
- Generative AI
- Cyber security
- Agile and Scrum
- Cloud computing and DevOps
Digital Marketing Course: Duration and fees
Professional certification in digital marketing Duration: 8 months
Fees: 1,01,999 rupees
Postgraduate program in Digital Marketing Duration: 8 months
Fees: 1,01,999 rupees
Digital marketing specialist Duration: 8 months
Fees: 54,000 rupees
SEO Course
Duration: 2 weeks
Fees: 13,999 rupees
Contact Details
- Phone Number: 1800-212-7688
- Website: simplilearn.com
- Address: NALANDA 53/1 C, Manoj Arcade, 24th Main Rd, Sector 2, HSR Layout, Bengaluru - 560102, Karnataka, India.
6. Udemy
Udemy is an online learning platform that offers flexible training programs and lifetime access to the courses you purchase. It offers programs for all levels, from beginners to advanced and professional courses. Instructors on Udemy come from all over the world and have extensive experience and skills. They use practical approaches in their teachings.
What does Udemy offer?
- Full-time access
- Certificate of completion
- Access on mobile and TV
- Downloadable resources
- On-demand videos
Course Curriculum
- Market research
- WordPress
- Email marketing
- Copywriting
- SEO
- YouTube marketing
- Social media marketing
- LinkedIn marketing
- App Marketing
- Google AdWords
- Facebook ads
- Google Analytics
Contact Details
- Website: Udemy.com
- Email: privacy@udemy.com
- Address: Legal 600 HarrisonStreet, 3rd FloorSan Francisco, CA 94107
7. Kraftshala
Kraftshala is ranked the No. 1 position for placement-linked digital marketing courses. It has a 94% placement rate, and around 1700+ students have been placed so far. They claim that if their job package is below 4.5 lakhs, they refund 60% of the course fees. They have a few of the industry's largest recruiting partners, which are Google, Nyka, Bajaj Finsery, Publicis Group, and TATA Cliq.
What does Kraftshala offer?
- Digital media marketing
- Content and social media marketing
- SEO
- Facebook/Google Ads
- Fundamental of Excel
- Part-time digital marketing program
- Self-awareness plus CV building
Course details
- Course duration: 16 weeks
- Timings: weekdays 10 AM- 8 PM
What digital marketing roles do you get placed in?
- Performance Marketing Analyst
- Digital marketing Analyst
- Marketing associates
- Category Management
- Account Manager
- Seo Analyst
- Social media specialist
- Brand associate
- Orm specialist
- Creative writing and content Marketing
Course Faculty
They have highly trained and qualified trainers and professionals, including AmanD, Saurabh Tripathi, Nakul Kumar, and Akshay Wadhwa.
Contact Details
- Phone Number:+91 7827135490
- Website: kraftshala.com
- Email: contact@kraftshala.com
- Address: A-16, Mohan Cooperative Industrial Estate, Sarita Vihar, New Delhi - 110044
8. Coursera
Coursera was founded by Daphne Koller and Andrew Ng in 2012. It offers a wide range of job opportunities and provides flexible and affordable online learning to individuals worldwide. They offer certificates, degree programs, on-site projects, job opportunities, etc.
What does Coursera offer?
- Marketing performance
- Build e-commerce stores
- Grow customer loyalty
- Analyze online performance
- Digital marketing channels
- Interview prep
- Resume Overview
- Professional certificates
Skills you will gain?
- SEO
- E-commerce
- Email marketing
- Display Advertising
- Marketing
9. Upgrad
Upgrad offers digital marketing programs covering various aspects of the industry, such as SEO, content creation, Google ads, social media marketing, etc. These programs implement theoretical knowledge into the practical world with hands-on training and case studies, helping you advance your Digital Marketing skills.
Projects they offer?
- Blog Creation Project
- Zivame Project
- Social media marketing live project
- Mamaearth
- Google ads project
- Seo audit live project
Faculty
- Falguni Vasavada-Oza
- Jaideep Prabhu
- Rajneesh Krishna
- Anita Basalingappa
- Siddharth Deshmukh
Top recruiters
- Ziwame
- American Express
- Flipkart
- Kantar
Contact Details
- Phone Number: 1800 210 2020
- Website: upgrad.com
- Email: customercare@upgrad.com
- Address: Ground floorNishuvi 75 Dr. Annie BesantRoad, Worli, Mumbai,400018
10. Freelancers Academy
Freelancers Academy is a digital marketing institute with unique marketing models. It has more than seven years of experience and has trained 20,000+ students. Radio City 91.1 FM has awarded it. It has four centers: Andheri, Thane, Vashi, and Navi Mumbai. It has weekday and weekend batches and uses all the latest tools and technologies. Students have access to its pre-recorded sessions, which are accessible to them all the time.
What do they offer?
- In-house certifications
- 60+ hours of digital content
- Case studies and real-time ventures
- Agency based learning
- Jobs
- Skill enhancement
- Affordable digital marketing course
Course Curriculum
- SEO Technical
- Seo tools
- Google Analytics
- Video Marketing
- Blog Marketing
- On-page optimization
- Advanced link building
- Social media marketing
- Google AdWords
- Website auditing
- Analysis and keyword research
Course Faculty
- Deep Mehta
- Zaheer Patel
- Richa Shah
- Astha Sethi
- Ashwini Desai
- Swapnil Pase
Contact Details
- Phone Number: +91 9372762170
- Website: https://freelancersacademy.com
- Email: info@freelancersacademy.com
- Address: Shop No 5, CorporatePoint, Makwana Rd, Gamdevi, Marol, Andheri East, Mumbai, Maharashtra 400059
11. Digital Scholar
Digital Scholar is one of the best institutes for Digital marketing courses in India. It offers a four-month online program. Students work on real-time projects and receive 100% placement assistance. They also provide lifetime community access and have a great network with the industry.
What does Digital Scholar offer?
- 100% guaranteed placement assistance
- Internships
- Real time projects
- Industry-recognized certifications
- Placement in top global companies
Course Curriculum
- Content Writing
- Automation
- SEO
- Social media marketing
- Digital design
- WordPress Management
- LinkedIn marketing
Course Faculty
- Sorav Jain
- Rishi Jain
- Ruchi Jain
- Charu Lathu
- Karthikeyan Maruthai
Contact Details
- Phone Number: +91 9513632705
- Website: https://digitalscholar.in/
- Email: info@digitalscholar.in
- Address: 1B, SapnaTrade Centre, 135, Poonamallee High Road, Purasawalkam, Chennai 600084.
Frequently Asked Questions (FAQ’s)
1. What is the duration of a digital marketing course in India?
The duration of the Digital Marketing course can vary from institute to institute in India. There can be diplomas, certified courses that can be short-term or long-term, and postgraduate programs.
2. List some top marketing institutes in India.
A few top Digital Marketing Institutes in India are Brandveda, Digital Vidya, IIDE, Simplilearn, Upgrad, NIIT, Digital Scholar, and Optron Academy.
3. What is the cost of Digital marketing in India?
The fee structure depends upon the type of course you are doing, its duration, and the institute you are attending. It may be a free course, and the fees can also be around lakhs.
What is the Scope of Digital Marketing Course?
- Seo executive
- Social media manager
- Google ads
- Email marketing specialist
- Content writer
- Content Creator
- Web analyst
Which specialization is best for digital marketing courses?
It depends on your interest in which course you would like to specialize in and pursue your career. There can be many fields to choose from, including SEO, Google ads, and Social Media marketing.
Can we do freelancing after completing this course?
Yes, you can do freelancing. Many companies hire freelancers, and it depends on your skills and experience and the field you want to work in.
How much can a fresher earn after doing digital marketing?
It can vary between 2.5 lakh and 4.5 lakh per annum depending on the specialization you have done, the location you are looking for jobs in, and especially the company you are working for.