Google Ads Introduction

Google Ads Fundamentals

• One can create online ad copy on google ads by combining the focused keywords and understanding buyers’ journey and
• Search Ads campaign & Targeting
• Goggle search ads are those text ads that one can see on the top or bottom of the search engine result page when a buyer searches for a product or service. The search ad is created by
• Doing a competitive analysis
• Understanding buyer’s intent
• Writing appealing ad copy
• Targeting branded keywords.
• Once the ad copy is created, the targeting can be done based on the following groups of audience,
• In-market audience
• Demographics based audience
• Customer matched audience

Search Ads Live Campaign

Search Ads Fundamentals

Google Ads or previously known as Google AdWords is an advertising platform by Google that helps the business in displaying their ads on the Search engine result page. One can create online ad copy on google ads by combining the focused keywords and understanding buyers’ journey

Conversion Rate Optimization and Landing Page Optimization

Conversion Rate Optimization & its Fundamentals

Conversion rate optimization is the process of increasing the percentage of conversation or desired actions on the page by analyzing the behavior of website visitors and their actions on a website. The conversion rate optimization strategies,

• Identify problems by tracking website visitors’ behavior,
• Do heatmap analysis
• Landing page optimization, improve website elements to higher traffic and click
• Work on CTA button strategies
• Optimizing and refurnishing high performing content on a website
• Using CRO tools, SimilarWeb, Google Analytics, Heatmap.me

Search Ads Campaign Forecasting and Optimization

Search Ads campaign & its Fundamentals

Search ad campaign forecasting is using the data derived from various tools such as Google Keyword Planner or Ahrefs or Moz for optimization of running a campaign to maximize the Return on Investments. The search ads campaign can be optimized though:

• Analyzing the historical data such as average spend, sales, ROI, CRO, CPC, competitors to evaluate the campaign performance.
• For ongoing campaigns, tools help you in forecasting how a change in one element such as keywords or budget changes the outcome of the campaign.  It also creates keyword lists or estimates budgets or CPC for the business that can help in determining the campaign outcomes.

Display Ads - Campaign, Targeting & Optimization

Display Ads Fundamentals

A display ad is visualized form of internet advertisement aimed to increase reach, brand awareness and visibility. The main type of display ads is banner ads, rich media, interstitial ads, and video ads which use texts, images, gifs, or videos to promote the brand. The display ads targets based on the:

• Demographic factors – age, gender, locations, etc.
• Brand based keywords
• Placement platforms i.e., ideal website to show your ads
• Based on interest and behavior

Optimization of display campaigns is essential to increase overall ROI. To optimize the campaign you need to follow:

• Creative ad copy
• Focusing on in-market and retargeting audience
• Use relevant exclusions such as demographic or content to get a better value of a replacement
• Focus on location-based targeting for setting bid amount
• Create an effective ad schedule

Youtube Ads - Campaign, Targeting, Optimization

Youtube Ads Fundamentals

Video advertisement gets more attention than any other ad format. YouTube shows a product or service promoting videos to users at the beginning or end or during the video. Various types of YouTube ads are video discovery ads, in-stream ads, bumpers, etc. The YouTube ads are targeted on basis of age, gender, interest, watching history and more. To optimize the campaign:

• Work on metrics like views, impression, view rate and conversions
• Good quality custom image
• Right use of ‘YouTube card’
• Attach call to action buttons or links
• Make longer ads

The goal of the YouTube campaign are sales, traffic, application promotions, brand consideration, and promoting local stores.

Google Ads Automation for Large Scale Campaigns

Google Ads Automative Fundamentals

Running a successful campaign requires hours of working and management on factors like keywords, bids, ad copy and more. Google ad automation means controlling the google ad with help of machine learning or custom scripts. To set up google ads, one needs to work with:

• Google’s built-in automated rule
• Custom scripts
• Using tools like swydo, Reporting Ninja, WordStream PPC adviser, etc.

The Google Ads automatization helps businesses in,

• Saving time on campaign management and optimization,
• Scaling PPC campaigns at a maximum return on ad spent (ROAS)
• Automation of bid management
• Readily available reports on campaign performance

Google Shopping Ads - Targeting, Optimization

Google Shopping Ads Fundamentals

Google shopping ads or product listing ads are the product promotions ads shown on google ad network and google shopping with details like product image, pricing, brand name, reviews and offers. The shopping ads help the business

Google Ads Retargeting Secrets

Google Ads Retargeting Fundamentals

Google retargeting or google remarketing is a technique of showing ads to your site visitors on other Google platforms such as Gmail, YouTube and other GDN platforms. To conduct the retargeting campaign, a website owner needs to add a retargeting tag or pixel code to your website which helps in creating retargeting audience list of visitors who visits your website. The google retargeting ads help the business by:

• Increasing the click-through rate
• Option to personalize offers
• Saves on the budgets
• Higher rate of conversion and ROI

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Campaign Optimization Measurement - Secrets and Forecasting

Campaign Optimization Fundamentals

Campaign optimization is an important process to rework the key elements of the campaign to maximize the revenue from the campaign. Forecasting charts of running campaign shows the change in the revenue or conversion by updating elements like keywords, bid or budget. The campaign can be measured with the following KPIs:

• Average clicks through rate (CTR)
• Changes in conversion rate
• Cost per click
• Cost per acquisition
• Revenue generation or ROI

Conversion Tracking and Analytics

Conversion Tracking Fundamentals

Conversion can be defined as any meaningful action taken by a customer after seeing an online ad. Conversion can be downloading of E-book, subscribing to your channel, viewing the webpage of your site, etc. Through conversion tracking, you can identify from which ad campaign or platform, what action the user has taken, cost of conversion, etc., These data help in optimizing conversion rate and cultivating higher revenue. The main benefits of conversion tracking are:

• Helps in understanding ROI structure,
• Knowing what kind of creating copies works
• Enhancing user experience.