This course is created with the aim to convert a learner to an industry-ready Google marketing expert. Through the course you will learn and practice with various strategies of Google Ads and you will be able to practice it to master the subject. This course enables you to gain the in-depth knowledge of PPC, Google ad strategies, Google ad campaigns, creation of ad copies and many more.
Being the world’s largest public platform the google has huge opportunities for jobs. Through the course, you will be able to develop skill sets like running and optimizing profitable google ad campaigns, reporting and usage of premium industry tools.
The homepreneurs can learn the essential skills and tools during the course which can help them either create their business place on google or find appropriate job roles in PPC marketing.
The freelancers can join the course to either develop their brand with the help of google ads or to provide the services like keyword research, creating content, creating ad copies, doing competitor analysis and much more.
Google ads are essential for a business to promote its product or services directly to the right audience on various Google platforms to increase ROI. The course will help you in building a brand, generating leads and increasing sales by choosing the right campaigns.
Get the certification from one of the best google ads institutions in Ahmedabad. On successful completion of course curriculum, submission of internship project, and appearance in the exam, the Brandveda will present you the course completion certification of Google Ads.
Along with that Brandveda offers following Google certifications like:
Google Ads Display Certification
Google Ads Search Certification
Google Ads – Measurement Certification
Google Ads Video Certification
Shopping ads Certification
Google Ads Apps Certification
Google Ads or previously known as Google AdWords is an advertising platform by Google that helps the business in displaying their ads on the Search engine result page. One can create online ad copy on google ads by combining the focused keywords and understanding buyers’ journey
Conversion rate optimization is the process of increasing the percentage of conversation or desired actions on the page by analyzing the behavior of website visitors and their actions on a website. The conversion rate optimization strategies,
Search ad campaign forecasting is using the data derived from various tools such as Google Keyword Planner or Ahrefs or Moz for optimization of running a campaign to maximize the Return on Investments. The search ads campaign can be optimized though:
A display ad is visualized form of internet advertisement aimed to increase reach, brand awareness and visibility. The main type of display ads is banner ads, rich media, interstitial ads, and video ads which use texts, images, gifs, or videos to promote the brand. The display ads targets based on the:
Optimization of display campaigns is essential to increase overall ROI. To optimize the campaign you need to follow:
Video advertisement gets more attention than any other ad format. YouTube shows a product or service promoting videos to users at the beginning or end or during the video. Various types of YouTube ads are video discovery ads, in-stream ads, bumpers, etc. The YouTube ads are targeted on basis of age, gender, interest, watching history and more. To optimize the campaign:
The goal of the YouTube campaign are sales, traffic, application promotions, brand consideration, and promoting local stores.
Running a successful campaign requires hours of working and management on factors like keywords, bids, ad copy and more. Google ad automation means controlling the google ad with help of machine learning or custom scripts. To set up google ads, one needs to work with:
The Google Ads automatization helps businesses in,
Google shopping ads or product listing ads are the product promotions ads shown on google ad network and google shopping with details like product image, pricing, brand name, reviews and offers. The shopping ads help the business
Google retargeting or google remarketing is a technique of showing ads to your site visitors on other Google platforms such as Gmail, YouTube and other GDN platforms. To conduct the retargeting campaign, a website owner needs to add a retargeting tag or pixel code to your website which helps in creating retargeting audience list of visitors who visits your website. The google retargeting ads help the business by:
Campaign optimization is an important process to rework the key elements of the campaign to maximize the revenue from the campaign. Forecasting charts of running campaign shows the change in the revenue or conversion by updating elements like keywords, bid or budget. The campaign can be measured with the following KPIs:
Conversion can be defined as any meaningful action taken by a customer after seeing an online ad. Conversion can be downloading of E-book, subscribing to your channel, viewing the webpage of your site, etc. Through conversion tracking, you can identify from which ad campaign or platform, what action the user has taken, cost of conversion, etc., These data help in optimizing conversion rate and cultivating higher revenue. The main benefits of conversion tracking are:
Native advertising is an advertising concept based on creating linkage ad copies that match the content style and webpage style that make an ad look like regular content. Native ads affect intensively on increasing brand visibility, new leads, and sale. A few examples of native ad platforms are Redirect.com, Outbrain, Nativo, Gravity, Triplelift, etc. Following are the main types of native ads:
Learn amazing techniques to create, refine, optimize & convert laser-target
Through the internship, the students work on various projects and assignments. Where they learn, digital marketing website development, video editing tools, content writing, campaign running and paid ads etc.
Brandveda introduces advanced digital marketing programs through exclusive launches such as Taboola ads, Quora ads etc. These digital marketing classes are for the present as well as for alumni also to boost their knowledge.
The resume can make or break your career within moments. We organize digital marketing workshops where students can learn about how to represent their skills, experience and themselves through their resumes.
The interviewer interviews for extraordinary elements in the job seeker. The institute arranges the mock interview rounds for the students and offers room to grow
Brandveda has 100+ placement partner who offers various roles and job positions to the students through the campus and in company interviews.
Assisting the students with their career building, offering career counselling for choosing the job according to their specializations and clearing the career blockages.
Google Ads is a product from google which an individual can use to promote their business and advertise on Google. You can create awareness, get help in selling products and services and increase the traffic to your website. Google Ads are very important for any business as it helps you increase your business altogether. Everyone searches for a query on google. Even if the smallest percentage of the searches are related to your business, Google Ads can increase the reach to these search queries and engage with these lot of people.
Brandveda provides 100% placement guarantee. Besides, the demand of a Google Ads specialist is highly increasing as every business is now increasing their online presence to their maximum. During this cut-throat competition era, one needs to increase their online presence and compete in the market with maximum efficiency. Due to this competition, the demand of a Google Ads specialist has reached to a level that anyone with basic knowledge of Google Ads can get a job. However, Brandveda provides you with specialist knowledge which can easily boost your career.
Absolutely. Brandveda focuses on to make the best of a Google ads specialist out of learners. Brandveda will provide you with a Certificate of Completion which will add a lot of value to your resume.
If you are a fresher in this field, you can easily bag nearly Rs. 2.8 lakhs annually. The salaries can increase up to Rs. 5 lakhs in 2 years of experience. At a bigger company, a Google ads specialist can get a good package of Rs. 10L – Rs.15L annually. The graph of progress will keep going upwards in this field.
PPC stands for Pay-Per-Click. It is an online model in which advertisers pay the publishers every time an ad is clicked on. It is a model offered by search engines like Google Ads, social media sites like Facebook. It is a model which is beneficial for both, advertisers and the publishers as it provides an opportunity to advertise products or services to a specific type of audience.
Google Ads Course of Brandveda takes about 36 hours to complete. So in about 2 months of regularity, you can complete the Google Ads course in the best training institute in Ahmedabad.
The classes are live and recorded. The lectures which are missed by you can be recovered later on through the recorded sessions. We believe that the more a student attends the live lectures, the more it will be easier as the doubts can be cleared on the spot.
At Brandveda, we provide 3 types of instalments plans so that you can plan your finances accordingly.2-month instalment plan3-month instalment plan6-month instalment plan
All the session which goes live are also recorded and uploaded on a specific website which will be provided to you once the course starts. So, if you miss a session, don’t worry, we got you covered. You simply go to the given website and watch the missed lecture and complete your curriculum.
Yes. Brandveda focuses on providing with not only theoretical but practical knowledge as well. At Brandveda, you will be given a particular website for whom you have to start a campaign and keep a supervision at the metrics the campaign provides
