Advanced SEO Fundamentals

SEO stands for Search engine optimization. It is a set of techniques and methods that help improve the quality of the web pages for organic search results to come up on higher positions on SERP.  This leads a business to have higher visibility while someone searches for the product or services. In-depth SEO activity involves working on:

• On-page and off-page elements  
• Creation of high-quality content based on user intent and customer avatar
• Competitor analytics and keyword research
• Site structure and loading time
• Link building and link earning strategies
• Adhering to Google Algorithms.

SEO On Page Optimization

SEO On Page Fundamentals

On-page SEO means optimizing the website and web pages to enhance SERP visibility and organic traffic. On-page optimization is essential as it helps search engines understand your website and content. The on-page SEO optimization techniques include:

• Checking the page titles and meta description
• Optimizing H1, H2 and H3 along with keywords
• SEO copywriting with Alt-tags and keyword density
• URL – short and descriptive
• Internal linking in between websites
• Using image optimization

SEO Off Page Optimization

SEO Off Page Fundamentals

Off-page SEO means a set of techniques that you perform to improve your position on SERP. It can also be defined as external activities done to your website, with the help of off-site ranking elements for better conversion optimization. The off-page optimization technique includes:

• External link building with authority score and unique domains
• Content marketing techniques including guest blog, infographics, survey studies, e-book, etc.
• Local SEO strategies – Google My Business and citations
• Influencer marketing -when you choose the right influencers and create content that connects customers to the brand it helps in building quality links, improves off-page SEO, and an authority score of the site.
• Link audit is a process of collecting link data and evaluating links with help of Majestic, Ahrefs and google search console for factors known as anchor texts, page content, trust flow and citation flow, etc.

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Website Technical Audit & Optimization

Technical Audit Fundamentals

The technical SEO audit of the website covers checking upon the technical efficiency of the websites. It can also be referred to as updating sites to cope up with changing google algorithms. SEO audit means checking and updating the following technical factors:

• Crawling through websites to find the errors
• Checking on the sitemap and its understandability
• Correcting the browser version of the website and web designs
• Audit for internal and backlinks
• Check content, meta descriptions and image tags
• Checking websites for hacking or malware
• Solving server issues
• Correcting page speed
• Analyzing core web vitals  
• Use Google Analytics and Google Ads / AdWords

Content audit is an assessment process of the content assets with an intent to improvise content marketing strategies. Audit procedures help evaluate the existing content, plan and create new content, and redefine old content strategies. The audit includes:

• Identity and attesting content assets such as landing page, blogs, publications
• Categorizing content in content type, format, author, metadata, etc.
• Measure the performance of the content
• Understanding and checking natural language processing (NLP) for contents
• Using content graders for adhering to content guidelines, appropriate grammar and earning links.
• SERP (search engine result page) analysis through tools like Moz, SERP checker
• Recreating and updating the content
• Updating social media marketing contents according to SEO

Outreach strategies involve researching and communicating with others so that they can generate links to our content. A link from a reputable website or business can increase your traffic and visibility on the internet. Outreach strategies require following actions:

• Creating a setup for outreach profile and custom email
• Evaluating the website to know outreach opportunities through content assets
• Build the list of people aka link prospects
• Create the communication templates and scheduling
• Managing the responses and pitching the suitable content

On-page SEO means optimizing the website and web pages to enhance SERP visibility and organic traffic. On-page optimization is essential as it helps search engines understand your website and content. The on-page SEO optimization techniques include:

• Checking the page titles and meta description
• Optimizing H1, H2 and H3 along with keywords
• SEO copywriting with Alt-tags and keyword density
• URL – short and descriptive
• Internal linking in between websites
• Using image optimization

• Outreach is one of the essential strategies when it comes to advanced link earning. It is based on three factors establishing an offer, targeting the right prospects and sending personalized outreach. The basics of template creations are:
• Sound like professional
• Keep it sharp
• Narrate their story rather than yours
• After sending the templates, there can be acceptance or rejection of proposals. SEO tools like Buzzstream, Pitchbox, and Hunter.io help with readymade pamphlets, email samples and outsourcing of the outreach process.

• Content can be the king when it is thoroughly supported by the systematic editorial calendar. The editorial calendar is documentation of content strategies, planning, tracking and matrices. The SEO driven editorial calendar needs:
• Know the website
• Know your audience and create customer Avtar
• Brainstorm the content ideas and topics
• Know competitor’s content strategies
• Extensive keyword research
• Working upon a structure, length, copywriting, title and meta descriptions
• Checking on readability, navigation through pages and meta info

• SEO audit is an assessment process of all factors of a website that can affect the ranking position of a website on all search engines. It helps in correcting the website development issues, updating the website and hiring the organic results. The SEO audit requires scrutinizing:
• Understanding the SEO tools and how it works
• Analysis domain factors such as correct name, age, and history
• Correct the site’s indexed URLs
• Inspect the page speed and navigation within the site
• Is it mobile friendly?
• Is the site being user-friendly?
• Accuracy of on-page SEO
• Doing on-page audit, off-page audit and technical audit of the site
• Fixing internal and external links
• Deleting toxic links
• Identify thin content and fix duplicate content
• Working with SEO tools like Woorank, Raventools, WebCEO, SEO site checkup, Seoptimer.

• The SEO course curriculum is designed with a practical approach hence through the live and classroom sessions, the mentor focuses on case studies. During the class sessions, students get a live project training or case study like working on a client site or own site and applying the learnings of the class. For example, if an SEO audit is a study topic, the students will do the audit along with mentor and compare the result or analysis reports, through these students gets:
• Live practice of the topic learnt
• Understand better usage of theory portions
• On the spot doubt solving

• SEO is a tough job and the industry is emerging with new techniques and tactics every other day but the SEO tools can make that way easier. Brandveda has exclusive sessions where they teach and allow students to practice the tools to be SEO Specialists. It includes the following tools:
• Surfer SEO- It’s the tools that help in auditing and optimization of the content with suggested keywords, headlines, and NLP terms.
• Search console – it works on the indexing and visibility of the websites
• Marketmuse: the AI-powered tool that helps in strategizing, creating and optimizing content
• SEOCrawler for on-page optimizations, planning and reports.
• SpyFu, Moz and WebSEO sessions for SEO audit and analyses
• In-depth introduction to Google tools such as Google analytics, Google Tag Manager, Google Ads, Google Keyword Planner, etc.

• Google my business is a tool to create, manage and optimize your business profile on google. It is similar to listing the business on google to maximize local marketing and helps with local SEO. Through this exclusive launch, we teach you:
• How to use Google My Business (GMB)
• Verification business profile on GMB
• Claiming your business listing    
• Optimization of your GMB profile through
• Updating whole profile and images
• Posting about offers, festivities and business
• Adding features like menus, catalogues, etc.
• Getting reviews
• Using local SEO
• Analyzing insights and reports

• Shopify is an eCommerce platform where you can create an eCommerce store for your business. with the help of this course, you can learn:
• Creating and updating business profile on Shopify
• Customizing the Shopify store by adding details like services, items, files, etc.
• Customizing the look of a store with basic themes
• Personalizing store layouts
• Adding inventory to your store
• Setting payment and billing system
• Setting taxes & charges
• Developing shipping mechanism
• How to trial your order system