Digital marketing uses digital tools and strategies for marketing a company's products and services. It is a cost-effective and targeted way of communicating with your target audience. The digital world is constantly evolving, and so should your marketing strategies. The internet and mobile devices have fundamentally altered how customers have now access to information online. As a result, companies must adopt digital marketing strategies to meet the changing needs of their customers. Digital marketing can help you remove geographical barriers in your job search, provide better customer service, and build a more loyal customer base. Here are some of the benefits of choosing a Digital Marketing career.
Job Security
It is important to note that not all jobs are safe. For example, 47% of all jobs are at risk of being automated in the next 10 years. Furthermore, with the rapid development of AI and robotics, almost half of all Marketing jobs may be automated with AI and robotics. And Marketing Automation would create new opportunities for the freshers and close the ways of traditional Marketing. However, there are still a large number of safe jobs.
With digital marketing, you can be confident that specific jobs are safe. It is because digital marketing, also called online marketing, is a rapidly expanding industry that is always looking for talent. There are already shortages of Digital Marketing professionals in the digital marketing industry. It would help if you looked at a career in digital marketing as a long-term commitment. It means you should plan on staying in this career for at least 3 years, or 6 in the case of a digital Marketer entrepreneur. However, you may find that you enjoy this career so much that you decide to stay in the Digital Marketing industry for a longer time. And when you get good experience in your Digital Marketing career, you can start your own Digital Marketing agency as your Business or go for Digital Marketer Freelancing.
Better Salary and Benefits
One of the main benefits of choosing a career in digital marketing is the high salary you can earn. It is important to note that the average salary of a digital marketing professional is much higher than that of other careers-Marketing Analyst. The median salary of a digital marketing professional is $53,490 per year as of Q3 2018.
With experience, the median salary will increase to $58,200 per year in Q2 2025. Of course, salaries will vary depending on a variety of factors. These can include the location of the job, the size of the company, and the employee's experience. However, the average salary is quite reliable.
Growing Salary Potential
Salaries in the digital marketing industry are likely to increase as the Digital Platform grows. It is valid for several reasons:
- The number of jobs in this industry is expected to grow by 19% from 2022 to 2024.
- The growth of the internet and mobile devices means that more people rely on online services.
- It means there is a higher demand for digital marketing professionals.
- The growing importance of digital trends means that more businesses invest in their digital strategies.
It includes digital media efforts and a digital marketing strategy to pitch to potential customers. As a result, demand for digital marketing professionals is high, and salaries rise. And companies are offering new Digital Marketing roles which are not limited to Digital Marketing but are spread to different titles-- SEO specialist, PPC or Google Ads Marketing etc.
Networking Opportunities
Another benefit of choosing a career in digital marketing is the high level of networking that you can do. It can provide you with valuable connections, offer new ideas, and help you find a job. In fact, as social media influencers, you can join networking groups, attend networking events, and follow networking pages on social media. In addition, it will help you make connections with people in the digital marketing field. You can also look for digital marketing jobs on sites like Upwork, which will connect you with employers looking to hire a digital marketing professional.
Removal of Geographic Restrictions
As a digital marketing professional, you are likely to work anywhere globally. There are few geographic restrictions for your job search. which can be a huge advantage for job seekers. For example, if you move to a different country for work, you will not be far from friends and family. It can be helpful if you need a break from work or if you want to visit your family. Digital Marketers can work from home or at any location they wish, so there are no boundaries to on-site working. Digital Media has changed the way we work & Digital Marketing skill has given us a new way to think for all existing employees.
Company Branding and Reputation Management
Traditional Marketing is becoming obsolete, and a large part of company branding and reputation programs in digital marketing. It includes everything from designing the company logo, creating corporate websites, and having social media marketing through daily posting & Social Media Ads on the company page to attract potential customers. As a company employee, you will have direct access to this information. Therefore, you can use your skills to improve the image of your organisation and create positive PR.
Develop New Marketing Strategies
Digital marketing is all about creating new marketing strategies. It can include developing new digital products, redesigning your website, and marketing to mobile users. It can also mean creating new digital communications strategies, such as email campaigns, Email Marketing and social media posts. As a digital marketer, you need to understand the latest marketing trends. Therefore, you should read industry publications and blogs to stay informed. It would help if you also kept an eye out for marketing training and events that can provide you with tips and tricks. And another important Digital Marketing Skill in the organisation is Content Marketing. Content Marketing means writing relevant & quality content which would boost your product/services to a potential customer.
How to Crack the Digital marketing interview
There is higher scope in digital marketing than traditional Marketing, so it is becoming obsolete. The Digital Marketing industry is coming forward, giving new opportunities to freshers, and existing Marketing analysts or Marketing Managers can update themselves by levering their skills to the next level. But how easy internet marketing sounds, it's not that easy. In this industry also, there are challenges. Let me tell you some of the Digital Marketing interview questions:
- What is Digital Marketing in your terms?
- What are the Different Types of Digital Marketing?
- What is the most effective way to increase traffic to your website?
- What is Search Engine Optimisation?
- Explain Google Adwords
- How to create brand awareness of a product/service through FB ads?
There are various other questions, but we have given a few examples that would give a fresher a brief idea. There are various Digital Marketing career opportunities with different Digital Marketing Job titles--Digital Marketing Specialist, Search Engine Optimisation executive, Search Engine Marketing Specialist, Social Media Marketing- Facebook Ad & Posting, Twitter Ads & Google Adwords or Pay per click Marketing Executive, digital marketing manager, etc.
As you get a good grip on your role, you might get promoted to the next level-- Social Media manager, SEO manager, Digital Marketing Manager, Content Manager etc. And slowly & gradually, your Digital marketing role will help you grow to a new level in your life.
Where should you learn digital marketing?
Digital marketing is not an easy skill that the self can learn. Therefore, you will need to enrol in a digital marketing course that will guide you through digital marketing concepts. Choosing a suitable course that teaches you everything at the right price is essential. A perfect digital marketing course covers all the concepts and allows you to practice in real-time. It is essential to practice this subject as the more you practice, the better you become. It would help if you also looked for a faculty with in-depth knowledge about the subject and who can develop your interest in the same.
Concepts a course should cover:
- Search engine optimisation
- Social media marketing
- Search engine marketing
- Content marketing
- Email marketing
- Email marketing optimisation
- Google Analytics
- Google Ads
- Live digital marketing campaign
- PPC
- Brand building
- Funnels and automation
Bonus Read: Benefits of Digital Marketing Course
Conclusion
Digital marketing can help you find a job, earn more money, build a more loyal customer base, and develop new marketing strategies. It is a fast-growing and advantageous field that can provide you with a great career. If you are interested in a career in digital marketing, it is crucial to choose the right path. Do your research and make sure the career is right for your interests, skills, and priorities. Finally, make sure you are ready to make a long-term commitment.
