Search engine marketing is one of the best ways to attract audiences to your business or company. It increases the chances of people stumbling upon your business. So it is important that you enroll yourself in a Google Ads Institutes in India.
Course Details -
The Google paid marketing course in India is not very long or hard. The course for Google adwords in India must include-
1. Introduction to the course
- The definition and meaning of Pay Per Click (PPC), the history and evolution of PPC, the basics of PPC and how it works, and the benefits and importance of PPC.
- The comparison between offline and online marketing, Yahoo Search Marketing and Google AdWords.
2. Bid Management and Research -
- a. Definition and introduction to Keyword Research, search volume, keyword popularity, importance and benefit of targeted keywords.
- b. What is bidding, bid management, the importance of bidding and their proper techniques, competitive analysis for bidding, Automatic bids and User defined bids.
- c. Ways to increase the positioning in search, selecting related and targeting keywords, categorizing the keywords in the Ad groups, analyzing the competition keywords, how to research for PPC tools and resources for PPC keywords with the difference in PPC and SEO keywords.
- d. The quality score and the effect of quality score on bidding.
3. Setting up campaigns
- a. Account structure in Google Adwords
- b. Budget management and language targeting
- c. Using multiple accounts and Campaign structure in PPC.
- d. Device Targeting and Location Targeting,
- e. ROI Management
- f. Using MCC (My Client Centre)
- g. Campaign management and conversation tracking.
4. Creating Ads
- a. Creating effective Ads and the examples of effective ads
- b. Ad Group Monitoring, using Google Adwords Editor and Features of Ads.
- c. Properly measuring the title, Description and URL
- d. Google Adwords tool, Ad group classification, Ad copy tasting and Keywords Spy.
- e. Fundamentals of video ads, Objective of video ads, Video ads for engagement, shopping and also app install.
- f. Introduction to Universal App Network Ads, Apps for installation, analytics and engagement.
5. Reporting
- a. Traffic reports, Day Parts reports, Ads Group Performance Reports and Ads Performance Reports.
- b. Campaign Performance Reports and Keyword Performance Reports.
Almost, all the top Google Ads training institute in India cover these modules. You need to make sure that these topics are covered in the course that you are opting for.
Best Google Ads Training Institutions in India
1. Brandveda
Brandveda is one of the top Google ads training institutes in India. In the field of digital marketing, this is the best training institution and it also provides the best Google ads course in Ahmedabad. The courses provided here are of top quality and have the power to make the students professionals in the field with their skills. Brandveda is counted as one of the most trusted digital marketing institute of India. Also a Google Partner, Brandveda's Google Adwords certification course will teach you the following concepts
- Google Ads Introduction
- Search Ads - Live Campaign
- Conversion Rate Optimization (CRO) & Landing Page Optimization
- Search Ads Campaign Forecasting & Optimization
- Display Ads - Campaigns, Targeting and Optimization
- YouTube Ads - Campaign, targeting & optimization
- Google Ads Automation for Large Scale Campaigns
- Google Ads - Shopping ads - Targeting and optimization
- Google Ads - Retargeting Secrets
- Campaign Optimization Measurement - Secrets & Forecasting
- Conversion Tracking & Analytics
- Grow Business using Native Ad platforms
The Google Adwords course here begins with giving the students an idea about E-commerce, SEM and digital advertising. For those who know the basics of Google Adwords, there is also an advanced Google Adwords course which will let you learn the top features. You will learn to use the most optimized version of Adwords. Brandveda's Google ads certification course will overall cover all the concepts of Google ads and transform you into an expert of PPC campaign, search campaign, search ad optimization, display ad optimization, Google tag manager, PPC marketing, video marketing & optimizing google display network. It is an institute which has already established itself as the best provider of course, workshop and guides in Google Adwords. They also provide various other courses like digital marketing course, Google analytics course, Social media marketing course, search engine optimization course, search engine marketing course and many more.
- Address - Sahajanand Arcade, 413, Nr. Helmet Circle, Ahmedabad, Gujarat 380052, India
- Website - https://www.brandveda.in/
2. Crazy On Web
Crazy on Web is a digital marketing company as well as institution located in Indore. They offer training courses in SEO, Social media marketing, Link building services and PPC to students. Since the year 2010, Crazy on Web is one of the top 10 Google Ads Training Institutions in India. It has been providing quality education to its students. This is the only institute in Indore which is certified by CCERT, Niesbud. It also has an experience of 10+ years.
Crazy On Web is a great digital marketing & Google ads training institute with its Google Adwords online training. Their PPC course covers all the major aspects of search engine marketing like Google search ad, display advertising, ad format and many more. They also provide courses like social media marketing courses, SEO training, affiliate marketing course and many more along with Google certification to transform you to a digital marketer
They provide training on 35 different modules. This institute is often recommended by clients globally and is featured many times in the news and media too. They have 100% practical approach, guaranteed Job Placement, guaranteed student satisfaction with career counselling. They have comfortable classrooms, and provide the students with tools worth more than 30,000 INR. The students get to learn from the case studies of the digital marketing projects in the industry. They provide the students with very good study materials and have flexible timings with 4 batches in a day. They also have weekend classes available. Even the fees here are affordable and can be paid in instalments.
- Address - 205-206, Krishna Tower, 1/2 New Palasia, opposite Curewell hospital, Indore, Madhya Pradesh 452001
- Website - http://www.crazyonweb.com/
3. Karmick Institute in Kolkata
Karmick Institute in Kolkata is one of the top Google Ads training Institute in India. They are the leading IT training providers on the eastern side. They have provided education to anyone who wants to make an impact in the industry of education and technology. This institution was formed under the Karmick Solutions Private Limited, which is one of the leading software development firms in the whole of India. They have a global clientele.
The Karmick Institute offers the best digital marketing courses in India as the syllabus here keeps getting arranged based on the current needs of the industry. The training courses, module and syllabus has been arranged by people who are experts in the IT industry. The courses were filled with values which would help the students in every way possible. Apart from these the classroom is also made to be extremely comfortable with air conditioning.
- Address - 116A, Purbalok (Premises No: 1118), Street No: 6th, Kolkata - 700099
- Website - https://www.karmickinstitute.com/
4. SLA Consultants India in Delhi
The advanced courses of this institute are designed by five to six experts of the digital marketing industry. Even after the course is completed, they offer hundred per cent job assistance to their students. This institution also offers project based training to their students after their course is finished, so that the students are prepared to work in the industry on live projects.
These projects are done under the proper guidance of the experts. This Google ads training institution in India gives a certificate to the students after finishing the course and it is accepted all across India. It has an extremely experienced faculty who have worked in the industry for over 15 years. The students get lab facility and also placement assistance from here.
- Address - 82-83, 3rd Floor, Vijay Block, Above Titan Eye Shop, Near Metro Pillar No. 52, Laxmi Nagar, New Delhi 110092
- Website - https://www.slaconsultantsindia.com/
5. Besant Technologies in Chennai
Besant Technologies provides one of the best training courses of PPC in Chennai to its students. It has branches in Tambaram, Velachery, OMR, Anna Nagar, Porur and Thiruvanmiyur in Chennai. This institution teaches everything about the IT industry. Their courses include the basics as well as the advanced concepts. Besant technology also provides courses in Google Adwords with a certification after the finished training. With their training, the students here are allowed to learn from practical experiences while exploring the subject. This institution makes sure that the students are prepared with their interview questions as well.
The trainers in this institution provide the best quality education because they all have more than 7 years of experience. They have trained more than 2000 students a year and they have a strong theoretical as well as practical knowledge. They are further certified professionals who have connections with HRs in many multinational companies.
Address - 1st Floor, No.2A Duraisami Reddy Street,West Tambaram, Chennai, 600 045,Tamil Nadu, Landmark:Near By Passport Seva
Website - https://www.besanttechnologies.com/
6. Operating Media in Mumbai
The Google paid marketing courses in India is for people who want to be a part of the paid search engine campaigns and want an in-depth knowledge about the industry. After going through this training, the students will be able to have a practical as well as detailed idea about how to go on with an effective SEM campaign.
The PPC training course here focuses mainly on Google, Yahoo and MSN. With the help of this training program, the students will learn a lot of hacks of Google Adwords with information on creative campaigns. PPC is something which is in rising demand in the market. So, this training course will give you the strength and ability to choose a job of your choice or maybe even start a business of your own. The fee for the training course here is only Rs. 8000.
- Address - B-1, Ground Floor, ShrutiSagar, Old Police Quarter Lane, Opp. Bus Depot, Andheri East, Mumbai - 400069
- Website - https://www.operatingmedia.com/
7. Skills Nurture in Gandhinagar
Skills Nurture is one of the top Google ads training institutes in India. The institution was established with the idea of providing training to professionals who are interested in making their career in the digital marketing field. They are one of the most promising academies in India and have an amazing faculty. With the help of their training courses, they produce more job opportunities for their students and make sure that they excel in their field of work.
All their modules are practical. You will get a chance to work on live projects as well. This will make you industry ready.
- Address - 225, 2nd Floor, Radhe Square,Opp. Pramukh Arcade, near Infocity,Kudasan, Gandhinagar, Gujarat 382421
- Website - https://www.skillsnurture.com/
Bonus Read: Top 9 Bing Ads Training Institutes in India
8. Victorrious Digiital in Pune
VictorriousDigiital is an institute which was established in the year 2014. It provides one of the best Google paid marketing courses in India. They have professionals who train the students, turning them into experts in their own work. They focus mainly on practical learning and prefer to give their students some live projects to work on. This makes them prepared for the job interview with a company or their clients.
The fees here are affordable and they provide job assistance as well. The timing is flexible and so the professionals can also choose to join this course. Along with classes on Mondays to Fridays, there are also classes available on the weekends. Both the institution and Google gives the students a certificate, after they have finished their course.
- Address - Office No -102, 24, 1st Floor, Princeton Plaza, Above ChitaleBandhu, Near Garware Bridge, Deccan Gymkhana, Pune - 411004
- Website - https://www.victoriousdigital.in/
9. ACTE in Pondicherry
Another leading Google ads training institutes in India is ACTE in Pondicherry. They partner up with the IT companies and help their students to learn based on the needs of the company. More than 650 industry experts have given their time in designing the course module of this institute. LinkedIn has chosen this institute to be the top most influential educational institute in India.
They also provide the students with Adwords tools training. They teach both online and also in classrooms. The timings are also flexible and thus, easy for the students to learn. They have trained more than 17000 students last year and most of them have given the institute a positive feedback. Another positive factor is that the fee is affordable. They make sure to update the syllabus and also give the students a global certificate which is recognised everywhere.
- Address - No: 39, 1st Floor 100 Feet Road, Landmark: Opp to NT mahal& Near Rajiv Gandhi Hospital, Ellaipillaichavadi,Puducherry, 605005
- Website - https://www.acte.in/
10. Webtricx Digital in Bhubaneswar
Webtricx Digital is one of the notable digital marketing training institutions in India. They provide theoretical knowledge balanced with live projects and job experiences, making learning even more fun and effective.
They tools training to the students so that they learn the best hacks and methods. This enables them to make concise strategies for their clients in the future.
- Address - Webtricx Digital, Plot No. 1465, Binayak Complex, Nayapalli, Bhubaneswar - 751012, Odisha
- Website - https://webtricxdigital.in/
Conclusion
There are a lot of paid marketing agencies in India which provides jobs to the students after the completion of their course from these institutes. There is a lot of demand for a Google Ads campaign consultant in India and so, you must consider enrolling yourself in one of these courses as it will help you to establish yourself in the market.
