Did you know that housewives have the highest employment rate in the United States? It is because they have their own set of unique talents that make them great employees. These women also have time to spare because they are primarily stay-at-home moms. According to a Pew Research study, 72 per cent of US housewives are in the workforce.
If you love to stay connected, research, and be productive, a career as a digital marketer might be the perfect option for you. As a digital marketer, you see that you can leverage your time efficiently. You can work from home and still be productive. You can work for a digital marketing agency and do client work too. You can work for a small company or a big corporation. You can work anywhere and anytime. So, if you are someone who wants to be productive and connect with people, then a career as a digital marketer is just the right fit for you. Here are some great reasons why you should consider a career as a digital marketer:
Why Digital Marketing is the best Career option for Housewives?
Be a Part of the Creative Process
You may have heard that digital marketing, also called online marketing, is the most creative field in the present scenario & is in high demand. Sure, a Digital Marketing career is very demanding, but it can also be very creative. As a digital marketer, you will work alongside the best creative minds in the business. You will partner with marketing professionals and creative directors to create new digital marketing campaigns to help businesses grow, generate sales, and attract potential customers.
There are many benefits to working in the Digital Marketing field, one of them being that you get to be a part of the creative process. It is great because you get to develop new ideas and execute them. You may even get a chance to work on a project that becomes a huge success.
Work from Anywhere
Digital Marketing has various career opportunities all over the world. As a digital marketing professional, you will be working remotely. It means that you will not be confined to an office or cubicle. You will be able to work from anywhere that has an internet connection. You can work from home, at the gym, at the beach or at the park. You name it. As long as you have an internet connection, you are good to go. Digital Media has to remove boundaries for all Digital Marketing professionals, people in the tech industry & the Information technology field.
It is an excellent option for people who want to be in touch with their family while earning money. It also works if you want to be in touch with your business and earn a few extra dollars. It is an excellent opportunity for women to choose their career path in digital media platforms.
Have Any Career Track.
One of the best things about a career as a digital marketer is that you get to have any career track you want. You can choose the marketing track, the business track or both. Or you can choose something entirely different. The choice is yours.
When you work as a digital marketer, you will be exposed to many different areas of marketing. It means that you can pick up new skills and pick up old skills in a new way. You can also apply what you have learned in a different context.
As a digital marketer, you can specialise in digital marketing strategy, digital marketing technology, digital marketing content marketing, social media marketing or digital marketing planning. There is a broad scope of digital marketing platforms to choose from-- Search Engine Optimisation Specialist, Google Ads Specialist or PPC Executive, Social Media Marketing, Content Strategist. Social Media Platform-- there are various social media channels such as Facebook posting and running Ads, Twitter posting & Ads, Instagram etc.
Constant touch with the latest trends and technologies.
Being in this field, you can constantly update & leverage your skills through online courses. As a digital marketer, you will be in constant touch with the latest trends in marketing and technology. You will get to learn about the latest techniques and strategies. You will also interact with experts in their respective fields who can share their knowledge and expertise with you. Digital Marketing is one of the top skills in the present scenario, and it is growing at a fast pace.
One great example of this is email marketing. You will be learning how email marketing has changed through the years. You will also learn about the latest changes and how they affect your business. Another example is a blog post on online blogging platforms such as Quora, blogger, etc. People put their perspectives on their exciting topics, which can also benefit the readers.
Work with highly skilled professionals.
As per the recent post, in the present scenario, traditional marketing is getting obsolete, and every industry is moving towards Digital media and promoting their products/services on the online platform. As a digital marketer, you will work with highly skilled professionals who have a lot of experience. It means that you will not have to worry about being overwhelmed. You will be able to learn from these professionals and pick up new skills. For a better understanding of upskilling, read more articles on the topic by Lina Brunkell.
Your managers will be the Creative Director and the Marketing Manager. They will work alongside the CEO to help grow the business and generate sales.
Together, you will figure out new ways to reach your customers and target audience to grow your business.
Digital marketing is a fascinating industry to be a part of. It is a field that is constantly changing and evolving. It means that you will learn new skills and gain new insights every day.
You will work with leading brands and help them grow their business through digital marketing. It can range from helping small businesses to grow their online presence to helping large corporations expand their brands and gain more customers.
Meet new people and make new connections every day.
As a professional in digital marketing, you will meet a lot of new people. You will also make new connections. It is excellent because it gives you a chance to build relationships outside of the workplace.
You can meet people from all walks of life and have great conversations. You can also share experiences with people and have them share their own.
It may seem trivial, but building relationships and making connections is essential. It can help you in many ways, including helping you find a new job if you are looking for more career options.
Leverage your time efficiently.
We have said it a thousand times, and we will repeat it: time is a precious commodity. However, it does not mean that you have to spend your entire day doing nothing. Instead, you can leverage your time efficiently and work towards your goals.
As a digital marketer, you will be managing your work and projects. It means that you will be in charge of your schedule and how you spend your time.
You will have a project schedule shaped by your team and client needs. This schedule will help you prioritise your tasks and plan how you will use your time most efficiently.
And the best part is that you get to choose how you want to spend your time. You get to decide how you want to spend your day.
Learn new skills that are in high demand.
As a professional in digital marketing, you will learn new skills that are in high demand. It can help you stand out when applying for jobs or advancing your career. There are a lot of SEO and PPC openings in this field. You will learn through a digital marketing course which will place you in the market of highly skilled individuals. However, it is essential to run a digital marketing campaign and learn to optimise the same for the best results. You should be able to perform various activities like increasing brand awareness, search engine optimisation, social media marketing and many more such crucial activities.
Earn Great Money
Last but not least, you earn great money as a digital marketer. Depending on the agency, company and job, salaries for digital marketers can range from $30,000 to $100,000 or even more.
Depending on your skills, experience and the company you work for, you may be able to make even more than that. You can work for the biggest advertising agencies and corporations with the best salaries in the industry.
So, there you have it. These are just some of the many reasons you should consider a career as a digital marketer. Choose your path wisely, and you will be able to make a great living and have a lot of fun doing it.
Learn a Digital Marketing through a Course
Digital Marketing is one of the best career paths. Today, there are various digital marketing jobs opportunities. But one must have complete knowledge about the digital marketing field, and that person can go for an online Digital Marketing course. Though learning Digital Marketing sounds easy, it is much more strategic. Hence the learner must be committed to the field. Through a digital marketing course, you would be able to find which specialisation you are interested in-- Search Engine Optimisation, Google Adwords, Social Media Marketing, Google Analytics strategist, etc. After 2 to 3 years of experience, you might get promoted to a Digital Marketing Manager, Social Media Manager, or Affiliate Marketing Executive as per your skills. If you are a business owner or entrepreneur, you can start your agency or promote your products/services on the online platform. On the other hand, the person can become a Digital Marketing consultant for companies who can guide companies with online marketing and take the company revenues to a higher level.
Conclusion
Digital Marketing is one of the best fields in the present scenario & it is going to grow in future. Millions of Single moms and retired homemakers are doing digital marketing for the greater scope of their incomes. Now, woman entrepreneurs/ business owners are using digital marketing in their businesses to promote their products/services and gain good revenues. An excellent digital marketing course would leverage your skills and would not have to take time from your busy schedule from your family & household duties. You can practise digital marketing skills from home and generate better income on your own.
